How to Play Elimination Games on Instagram: A Step-by-Step Guide

Elimination games on Instagram are a fun way to engage with your followers and build brand awareness. In this guide, we’ll walk you through the process of creating and running an effective elimination game on Instagram.

Before you start, it’s important to know that there are different types of elimination games you can run on Instagram, such as photo contests, caption contests, and video challenges. For this guide, we’ll focus on photo contests.

Step 1: Define Your Objectives

The first step in creating an effective elimination game on Instagram is to define your objectives.

What do you want to achieve with the game?

Do you want to increase engagement, build brand awareness, or drive sales? Having a clear objective will help guide your planning and execution of the game.

Step 2: Plan Your Game

Once you’ve defined your objectives, it’s time to plan your game. Consider the type of photo contest you want to run, how many rounds there will be, and what the prizes will be. You should also think about how you’ll select the winner(s) and how you’ll announce the results.

Step 3: Create Your Post

Next, create your post announcing the game. Use eye-catching visuals and clear, concise language to communicate the rules of the game. Be sure to include the hashtag(s) that participants should use when posting their photos.

Step 4: Run Your Game

Now it’s time to run your game! Encourage participants to share their photos using the designated hashtags, and be sure to engage with them by liking and commenting on their posts. As you receive submissions, narrow down the pool of participants until you have a winner(s).

Step 5: Announce Your Winner(s)

Congratulations, you’ve completed your elimination game on Instagram!

Now it’s time to announce your winner(s). Be sure to do this in a timely manner and thank all participants for their engagement.


Q: How long should my elimination game run for?

A: The length of your elimination game will depend on your objectives. If you’re looking to drive sales, you may want to run the game for a shorter period of time. On the other hand, if you’re building brand awareness, a longer game may be more effective.

Q: How should I select the winner(s) of my elimination game?

A: There are many ways to select the winner(s) of your elimination game, such as by popular vote or by having a panel of judges choose the winners. Ultimately, the method you use will depend on your objectives and target audience.

Q: Can I run an elimination game without giving away any prizes?

A: Yes, you can run an elimination game without giving away any prizes. However, this may not be as effective in terms of engagement and driving sales. Consider offering a prize to incentivize participation and increase the excitement around your game.