How to Get a Record Deal in Nigeria: Your Ultimate Guide


Nigeria is known as the entertainment hub of Africa, attracting musicians and artists from all over the world. The music industry in Nigeria has grown tremendously over the years, with many talented artists getting record deals. If you’re an aspiring musician or artist looking to make it big in the Nigerian music industry, this guide will help you understand how to get a record deal in Nigeria.

Understanding Record Deals:

A record deal is a contract between an artist and a record label that outlines the terms of their relationship. The contract includes things like the length of the agreement, the number of albums or songs that the artist will produce, the royalties the artist will receive, and other financial terms. Record deals are usually negotiated by the artist’s management team or agent.

Steps to Get a Record Deal in Nigeria:

  1. Develop Your Music Skills:

Before you can get a record deal, you need to be a talented musician or artist. You should be able to write and produce good music that appeals to your target audience. It’s important to develop your skills by practicing regularly, listening to different genres of music, and collaborating with other artists.

  1. Create a Music Video:

A music video is an excellent way to showcase your talent and attract the attention of record labels. You should create a professional-looking music video that showcases your music in the best possible light. Make sure your music video is shot in high definition, has good audio quality, and is edited professionally.

  1. Build Your Social Media Presence:

Social media is an excellent platform to promote your music and build your following. You should create social media accounts on platforms like Instagram, Twitter, and Facebook. Post your music videos, photos, and updates regularly to keep your followers engaged. You can also collaborate with other artists on social media to expand your reach.

  1. Attend Music Concerts and Events:

Attending music concerts and events is a great way to network with industry professionals and get noticed by record labels. You should attend as many music events as possible, meet people in the industry, and hand out your business cards. Make sure you have a professional-looking website and a portfolio of your work to showcase your skills.

  1. Work With a Manager or Agent:

Working with a manager or agent can help you navigate the record label negotiation process. A manager or agent can also provide guidance on how to improve your music, marketing strategies, and other areas that will increase your chances of getting a record deal.


Getting a record deal in Nigeria is not an easy task, but with hard work, dedication, and the right strategy, it’s possible to achieve. Remember to develop your skills, create a music video, build your social media presence, attend music concerts and events, and work with a manager or agent. With these steps in mind, you can increase your chances of getting a record deal and making it big in the Nigerian music industry.