How to Check AWR Retention Period Oracle 11g: Tips and Tricks

As a marketing professional, you know the importance of tracking website traffic and analyzing user behavior. One tool that can help you with this is the Adobe Web Analytics (AWA) reporting workspace (AWR). With AWR, you can track key metrics such as pageviews, bounce rates, and conversion rates. But did you know that you can also check the retention period of your website visitors using AWR? In this article, we’ll explore how to check the AWR retention period for Oracle 11g and provide some tips and tricks to help you make the most out of this valuable metric.

What is Retention Period?

Retention period refers to the length of time a visitor spends on your website before leaving. It’s an important metric because it can tell you how engaging your content is, how well your website is meeting the needs of your visitors, and how likely they are to return in the future. A high retention rate indicates that visitors are finding value in your website and are more likely to become customers or take some other desired action.

How to Check Retention Period in AWR

To check the retention period in AWA, follow these steps:

  1. Log into your AWA account and navigate to the Reports workspace.
  2. Click on "Traffic Sources" in the left-hand menu.
  3. In the dropdown list, select "Pageviews."
  4. Choose the time period you want to analyze (e.g., 30 days).
  5. Under the "Visitors" section, you’ll see a graph that shows the number of unique visitors over time. Look for the "Duration" column and note the average retention period for your website visitors during that time period.

Tips and Tricks for Improving Retention Period

Once you have an idea of your website’s current retention rate, you can start working on ways to improve it.

Here are some tips and tricks to help you do just that:

  1. Provide valuable content: Make sure your website is full of high-quality, relevant content that your visitors will find interesting and useful. This will keep them engaged and encourage them to stay longer.
  2. Optimize for mobile: With more and more people accessing the internet on their mobile devices, it’s important to ensure that your website is optimized for mobile viewing. A slow-loading or difficult-to-navigate website can lead to high bounce rates and low retention.
  3. Use clear calls to action: Make sure your website has clear calls to action that encourage visitors to take the desired action, whether it’s filling out a form, making a purchase, or subscribing to a newsletter.
  4. Monitor user behavior: Use AWA’s built-in analytics tools to monitor user behavior on your website and identify areas where you can improve. For example, if you notice that visitors are spending most of their time on a particular page, consider adding more content or improving the navigation to keep them engaged.
  5. Test and iterate: Finally, don’t be afraid to test different approaches and iterate based on what works best for your audience. A/B testing can help you optimize your website for better engagement and retention.


Checking the retention period in AWR is a simple but powerful way to gain insights into how visitors are interacting with your website. By following these tips and tricks, you can improve your retention rate and keep your visitors engaged for longer periods of time. Remember, the key to success is providing valuable content and making it easy for your visitors to take the desired action. With AWA’s built-in analytics tools and a little bit of testing and iteration, you can achieve the retention rates you’ve always dreamed of.