SatSure Acquires CropTrails, a Farm Management Tool

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CropTrails is currently used by contract farming companies, FPOs and microfinance institutions in India, Southeast Asia and Africa. SatSure did not reveal any details about the acquisition.








Digital farming





SatSure, a Bengaluru-based deep tech startup working at the intersection of space technology, AI and software as a service (SaaS) to drive business intelligence, has acquired CropTrails, a web-based application and Android designed to fill in the gaps in the firm’s management process.












CropTrails is currently used by contract farming companies, FPOs and microfinance institutions in India, Southeast Asia and Africa. SatSure did not reveal any details about the acquisition.

CropTrails, developed and launched in 2018 by Indore-based start-up EPPO Innovations Private Limited, is used by field officers and supervisors to record and digitize information on farmers, farms and crops.

Users can use the app to monitor and control the crop cycle, track the use of inputs such as fertilizer, access weather forecasts, and track farm visits by supervisors, among other things. CropTrails also works as a field crew productivity monitoring tool, with built-in role-based user management.












SatSure will turn CropTrails into a no-code platform for agribusiness IT teams to quickly prototype and build their in-house tool that can be easily integrated with SatSure Sparta datasets, according to the company.

“Countries like Nigeria and the Philippines need agricultural scanning tools like CropTrails.“It serves as the foundation for the first digital layers on which other services can be rendered. As a result of this acquisition, “SatSure will be able to further grow and strengthen its international market reach in its target geographies of Africa, Latin America and Southeast Asia. As part of this agreement, SatSure will also use the collected data and feed it into its proprietary algorithms to increase its learning rate,” said Prateep Basu, founder and CEO of SatSure.












“We have a long and successful partnership with SatSure, and with this decision we are confident that CropTrails will become a globally competitive product,” said Priyan Shah, CEO of EPPO Innovations. “CropTrails was built on two pillars: digitization and traceability, and SatSure’s expertise in generating predictive information using satellite imagery will only add value to this.”











First published: May 05, 2022, 08:40 IST



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