Cannabis Wiki expands media and technology platform and acquires Known Group

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Cannabis Wiki & Known Partner to Offer One-Stop Content Feed Management Platform, E-Commerce and Technology Solutions

Toronto, Ontario–(Newsfile Corp. – August 9, 2022) – Cannabis Wiki (“Cannabis Wiki” or the “Company”), a leading media and technology provider focused on global cannabis content marketing, has acquired The Known Group Inc. (“Known Group”), a cannabis and wellness communications and marketing. The acquisition ensures that Cannabis Wiki has the fundamental partners to implement an ambitious content marketing, media, promotions and public relations strategy to serve the global cannabis industry.

Founder and President of The Known Group, Jessica Moran will become Director of Business Development for Cannabis Wiki and Director of the Board of Directors for Cannabis Wiki, while maintaining the role of President of The Known Group.

Specifically designed for the global cannabis industry, Cannabis Wiki was launched in 2018 upon legalization in Canada and has become the leading cannabis-related content marketing hub producing original video content, with over 2 million likes monthly impressions of international cannabis consumers and affiliated cultural and cultural organizations. lifestyle groups, concentrated in North America.

The acquisition of Known Group enables the organization to grow as a full-service, integrated PR and Content Stream Management (“CFM”) platform designed for the legal cannabis industry.

“When I created Cannabis Wiki and launched it in 2018, I was focused on audience growth. With 2 million monthly impressions and counting, we are ready to accelerate our organic growth, and the merger with The Known Group will enable Cannabis Wiki to continue to grow our personalized digital marketing platform, while adding core knowledge, products and services to deliver to our customer base and broad audience,” said Derrick Berney, Founder and CEO of Cannabis Wiki.

“The Known Group’s team of industry experts solidifies the expansion of our rapidly growing organization, while providing the talent needed to execute the development of this one-of-a-kind CFM platform. Our strong digital foundation and operational, our high-converting traffic and our experienced team uniquely positions us for unprecedented growth,” Berney added.

“As another notable milestone for The Known Group, we are delighted to join the Cannabis Wiki team. Bringing over 20 years of marketing and public relations experience, including six in the cannabis industry, he delivering the best results to customers is important to me. Combining our efforts with Cannabis Wiki allows us to tap into a massive and targeted cannabis audience, which expands customer reach, supports conversions in measurable ways. and continues to dominate global cannabis marketing,” said Jess Moran, founder of The Known Group.

“We can now provide access to the incredible platform on which we are building the next generation of tools to support the global cannabis industry, with the ability to quantify and analyze the real return on investment of current customers and future, a desperate need in the regulated cannabis space,” she adds.

Driven by the Cannabis.wiki engine, targeted content flows directly from studio to consumer; an omnichannel solution that was unavailable to entrepreneurs and marketers until now. CFM’s unique platform ensures that content delivers ROI by connecting with highly targeted international audiences. Full descriptions of the Cannabis Wiki CFM platform, along with service offerings, can be found at company.cannabis.wiki.

ABOUT THE CANNABIS WIKI

Cannabis Wiki is a leading media and technology provider focused on global cannabis content marketing, executing an ambitious multi-channel strategy to serve the global cannabis industry through its unique content feed management platform. Purpose-built in 2018 upon legalization in Canada, Cannabis Wiki has become the leading cannabis-related content marketing hub producing original video content, with over 2 million monthly impressions from international cannabis consumers and cultural groups and lifestyle affiliates, concentrated in North America. Follow Cannabis Wiki on instagram, Twitterand LinkedInand learn more about company.cannabis.wiki.

About Known Group Inc.

Known Group Inc. was a group of passionate cannabis industry advocates with over 25 years of experience in communications and digital marketing with key relationships spanning media, healthcare, technology, cannabis and psychedelics. Their main services included public relations, marketing, digital communications and business development, attracting their clients in Forbes, Canadian Press, Global, CTV, CBC, Healthline, The Globe & Mail, The National Post, High Times, The Fresh Toast, The Growth-Op, Mugglehead, Yahoo Finance, Huffington Post and more. Recognized as pioneers in communication and cannabis being listed as PR In Canada Top 40 Under 40, Top 50 Cannabis Heroes in Canada, Industry TrailBlazing Awards, Known Group is proud to support Athletes for CARE, Cannabis for Harm Reduction and Crossing All Bridges Learning Centre.

About Derrick Berney

Derrick Berney is a founder, serial entrepreneur, advocate and community leader based in London, Ontario, and is the founder and CEO of CannabisWiki, a leading media and technology provider focused on global content marketing. on cannabis, and their conference and exhibition in partnership with the Quartier de la Foire de l’Ouest. Derrick is also the founder of Mien Tzu, Dance Hall Tours, Mobiletization, and is a member of the advisory board of O’Cannabiz. With a 14-member team of developers, photographers, writers and editors, he’s also part of London’s HR Accelerator, helping local start-ups kick-start their businesses with capital, mentorship and access to markets.

He is a prominent community advocate and thought leader having been seen in media such as: CTV News, The London Free Press, The Financial Post, Yahoo! News, The Growth Op, The Toronto Sun, The Windsor Star, The Sarnia Observer, Greenhouse Canada and 106.9 The X. As founder of the Black Entrepreneurs Group, Berney tackles barriers and creates opportunities for BIPOC Canadians in his hometown of London, Ontario and overseas.

About Jess Moran

Jessica (Jess), Founder and President of KNOWN, PR and Digital Marketing Agency, and Director of Business Development for Cannabis Wiki is a seasoned marketing and communications expert with over 20 years of industry experience. Jess’ passion for business development and communications combined with her years of experience and work ethic make her an unstoppable force within the industry.

Jess is a Top 40 Under 40 & WOW Mom award recipient in Canada, and recognized as one of Canada’s Top 50 Cannabis Heroes. She is a prominent female cannabis thought leader, having been seen in outlets such as: The Globe & Mail, The Toronto Star, London Inc Magazine, The Growth Op, CBC, The Pivot Podcast, Humble & Fred Radio, Scaling Cannabis. , Business of Cannabis, Canndora, The Haze Podcast, The Observer, Today’s Parent, Cannabis Industry Trailblazer and Adcann. Jess sits on the board of directors of a local Rotary club, serves as volunteer marketing director at Athlete’s for CARE, is a proud autistic sister and mother, fueling her passion for autism, neurodiversity and advocacy for special needs, which you will often find his Tweeter on.

Media Contact:

Janelle Powell
Leader
[email protected]

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/133264

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