Amadeus launches new iHotelier® booking engine to drive increased conversion and drive higher revenue

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Early results reveal up to 25% increase in conversion rates for early adopters of the new iHotelier® booking engine compared to previous solutions. Its streamlined shopping experience, extensive upselling and enhancement capabilities, and highly configurable booking flow enable a more personalized experience to increase hoteliers’ revenue opportunities.

The fast pace of consumer online shopping has contributed to the demand for a simple, intuitive and personalized hotel booking experience based on customer needs. Independent hoteliers rely on their booking engines to improve the Brand.com shopping experience, increase direct conversion rates and drive higher revenue per booking.

The new iHotelier® booking engine from Amadeus unifies and enhances the customer experience through an innovative approach that integrates the website and booking engine into a single shopping experience. By keeping booking details in one platform, the booking flow remains consistent, provides a modern shopping experience and is designed to reduce abandonment. Beta testing is already demonstrating the value of this integration, with The Handlery Hotel (San Francisco, California) and The Abbey Inn & Spa (Westchester, NY) reporting 25% and 16% increases in booking conversion rates over previous solutions, respectively.

Heather Cox, General Manager of Revenue and Rooms, Hay Creek Hotels, adds: “As the Hay Creek Group grows, it is important for us to be able to provide consistent quality service, effectively train the new staff and to ensure that each of our properties is maximizing the value of each potential guest. The new iHotelier® booking engine has helped improve the value of our website and made it easier than ever for customers to select and book additional options. Using a single platform for the website and booking engine will also make it more efficient to train our staff as our organization continues to grow. It’s a great example of why Amadeus is our preferred technology partner. They are constantly ahead of the game, developing what we will need next to run our business in the most efficient and profitable way possible. »

Kristy Doi, Reservations Manager, Handlery Union Square Hotel, says, “As a family-run hotel, we want all of our guests to feel like they are visiting home when they stay with us. It is important for us to be able to offer customers, new and old, the ability to easily identify and secure the best offers in the market when they book directly with us and for us to have the possibility to personalize the offers for them. . The information we can collect and use from the new iHotelier® booking engine means that we can make each customer’s experience unique and memorable by tailoring our offers and services to our customers’ wishes.

Marc Liebman, SVP, Enterprise Platform Product Management, Amadeus comments: “At Amadeus, we are constantly innovating and listening to the needs of our customers and the hospitality industry as a whole. Our new booking engine is built on the award-winning iHotelier® platform and our powerful Amadeus Integrated Reservation Suite Amadeus Integrated Booking Suite – which combines CRS, CRM and Web – providing a seamless and integrated shopping experience for customers. The increase in conversion rates we are seeing in beta testing is very promising and we are very excited to bring this new unified booking platform to market. »

To learn more about the new Hotelier® booking engine, visit our website.

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